Yao Yi Technology: Streamline the game behind the product line

[Source: "Engineering LED- Technology and Application" magazine reporter 11 / HE Jing]

In the global economic environment, emerging industries that are still in the market development stage have experienced an unprecedented development crisis. Especially since the end of last year, many domestic enterprises have been caught in a layoff.

In the first half of this year, as a representative of emerging industries, the LED lighting industry gained a brief breathing time thanks to a series of subsidy policies issued by the state and local governments. "By the trend of the Dongfeng and relying on its own brand building, the company's sales this year is expected to reach 80 million yuan, an increase of 60% compared with last year." Shenzhen Yao Yi Technology Co., Ltd. (hereinafter referred to as "Yao Yi Technology") general manager Yan Xingchun This year's business growth is full of confidence.

Prior to this, Yan Xingchun operated a mold company. With his technical advantages in mold design and shell die casting, he chose to enter the LED industry in the second half of 2006.

However, the LED industry in the market cultivation period has made Yan Xingchun realize that the development model of any enterprise is gradually established through continuous trial and exploration. The journey of crossing the river by the past six years has made this kind of experimentation and exploration more difficult and tortuous.

Decisive streamlined product line

“At the beginning, there were a lot of products in the company, and indoor and outdoor lighting, special lighting, etc. were involved.” Xing Xingchun said that due to too many product series, the company’s funds and research and development efforts are limited, resulting in more products than fine products. It is very difficult to stand out in the market.

Since then, Yaoyi Technology has adjusted its development ideas in a timely manner. Based on the understanding and analysis of the market, we have chosen the four series of products as the focus of research and development, namely, mining lamps, street lamps, floodlights and tunnel lights. The above products basically cover the main market of high-power lighting fixtures, and the market share of industrial and mining lamps and street lamps is the largest. According to Yan Xingchun, the company is currently able to produce 10W-400W high-density industrial and mining lamps, with monthly shipments reaching six or seven thousand units, of which 80W-200W industrial and mining lamps are the main products.

“In the field of industrial and mining lamps, our biggest advantage lies in the good control of production costs and the efficient and rapid start-up of products.” In particular, Yan Xingchun is proud that Yao Yi Technology can provide customers with mold design and shell die casting. , power supply design to product production, assembly, testing and other one-stop services, saving customers 15% -25% of the cost.

In the face of the biggest competitor of high-pressure sodium lamps, LED high-altitude lamps are slightly better at starting speed. Among them, the traditional high-pressure sodium lamp generally reaches the normal brightness after 5-10 minutes of power-on, and the LED high-density lamp does not have the problem of startup delay, can be connected at any time, can work at any time, and can also realize intelligent control conveniently.

In addition, in terms of energy saving and service life, LED high bay lights are also very "powerful" compared to high pressure sodium lamps. Although the high-pressure sodium lamp has a high luminous efficiency, many of the light in the spectrum does not actually illuminate, and the utilization rate is relatively low. At the same time, due to voltage changes and high starting current, the life of high-pressure sodium lamps is generally less than 6000 hours. The LED high bay light source uses a single high-power LED light source, which saves 70% of the energy compared to the sodium light of the same light effect.

Unfinished

For more information, please refer to "High - tech LED - Technology and Applications" November issue

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