A few years ago, the sudden emergence of smart phones and tablets, let us spend more time on these small, lightweight, more intelligent mobile devices. However, in the last two years, the rise of Internet TV, many people have turned their attention back to the living room.
Controversy will always exist. Some people say that the big screen is the natural advantage of Internet TV, and the perception experience is not small; others say that mobile devices are portable, and the main battlefield of future video is still smart phones and tablets.
When we talk about the opening up of the conversation and the fog that has suddenly come in the industrial transformation, we want to understand what the fate of Internet TV will be. Where are the real needs of the user? What development strategies should major companies adopt?
The Tencent Technology Penguin Cool Cool section has launched an Internet TV user behavior survey to collect and analyze 10,826 survey samples to tell you about a possible future for Internet TV.
(Note: As the survey is sampled via the Internet, the conclusion is closer to the choice of netizens, that is, the largest potential consumer groups of Internet TV.)
Internet TV no longer unfamiliar Super 40% of respondents said "look often"
Of the 10,826 surveyed netizens, 43.3% of those surveyed said that they regularly use Internet TV, and 24.6% of the respondents use it occasionally, which means that 67.9% of respondents use Internet TV, and only 6.3. % of the respondents said they have not heard of Internet TV.
This set of data shows that Internet TV has gradually moved from the initial geek and niche products to a more mature mass consumer market.
TV Shows: Internet TV User Favorites
The hardware threshold of Internet TV is actually not high, and content is what the major Internet TV manufacturers really should pay attention to. According to the survey results, 67% of netizens use Internet TV to watch movies and TV programs such as TV shows, which are far ahead of other categories of video.
(Note: This survey has excluded users who do not have Internet TV experience.)
User's time distribution is more fragmented
From this group of surveys, it can be seen that the user's time is even. But still can see the impact of mobile devices on the television industry, 29.8% of the respondents spent less than 30 minutes a day on Internet TV, which shows that users more time is still occupied by other devices, which also gives the Internet TV presents more difficult challenges: how to impress users in the shortest possible time?
Internet TV: Forget about the Internet and focus on "TV" first
Internet TV is no longer simply a television product, but has more extended features, including playing games, karaoke, funny short video and so on. However, 63.9% of those surveyed said that they prefer to see high-definition and ultra-clear movies on Internet TV. This shows that Internet TV still needs to focus on the essential functions of television, not other outreach functions.
Another 18.5% of users said that as long as the resources on the TV can be seen, they will not be seen on other mobile devices and computers.
As a manufacturer, the importance of "pure" TV content has been self-evident.
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