At present, the TV box market has already emerged from the slackening of the strict order of broadcasting and television, and new TV boxes have been listed recently. However, the recent listing of TV boxes also brought us a touch of unusual significance in the selection of licensees. Just like the Xiaomi box and the Huawei glory box M321 turned to the embrace of the Yangguang Galaxy, Baidu's video sticks and Smart TV Boxes have re-selected Mango TV. Originally, companies that cooperated with CNTV have withdrawn. Does this mean that CNTV will also give up its TV box business? So how do other licensees plan? Today, the author categorizes the current mainstream TV box products to see if they can see something from them.
China Internet TV (Future TV/CNTV/iCNTV)
Hua Digital Media (Hua number TV)
Lynx: Lynx Box 1S, Lynx Box 2 (New Product)
Infinik: Infinik I6 quad-core, Infik I9 eight-core, Infik small head (new)
Tianmin: Tianmin D6 quad-core, Tianmin T2 quad-core, Tempest D8 quad-core Jieke: Jieke R1 II, Jieke R11 II, Jieke R10 quad-core Mele: Mele M8 voice version
Hunan Radio and Television (Mango TV)
Mango å—¨ Q: Mango å—¨ Q M3, Mango å—¨ Q Q5 Quadruple, Mango å—¨ Q H7 II, Mango å—¨ Q H2 (New Product)
Baidu: Baidu Shadow Stick 2, Baidu Shadow Stick 2S+, Baidu Shadow Stick 3S (New Product)
Yingchi: GALAXY Mango Tower (New Product)
Tai Jie: Tai Jie WEBOX (formerly CNTV), Tai Jie WEBOX enhanced version (new)
Skyworth: Skyworth Box M300 (New Product)
UT Starcom: UT Egg (New Product)
Wisdom me: mango ice, Qingmang (new products)
China International Radio (CIBN/Guangdong)
Shanghai Media Group (BST/BESTV)
BesTV: BesTV Red Box (old product)
Microsoft: Xbox One
Guangdong Southern Broadcasting, Film, and TV Media Group (Southern Media / Excellent Friends Pollock)
Music broadcast: Music broadcast HD player (old product)
The classification of television boxes from the perspective of licensees can in fact also show the different attitudes of the SARFT after the stricter order of the seven major licensees. Ulead Pollock has said that it will not push television box products, but only an early release of music box, also shows this point. For BesTV, after the crackdown, there is currently no further increase in television boxes. Then there is the already very strong CNTV aspect. It has also turned from a positive attitude to a negative one. The original Baidu, Xiaomi, Huawei, and Zhizhi have all started to look for cooperative licensees. I believe that CNTV in the future will not be able to rely on TV boxes anymore. There is too much action. The partners of Hua Digital Media are still some TV box brands with Alibaba as the core. Although they have not continued to break ground, they still retain their existing markets. As for Hunan Broadcasting and Television, Yangguang Galaxy began its efforts in the TV box market, attracting access to a large number of TV box brands. The performance of the country's Guangdong side is also quite satisfactory. At present, it is only relying on its own resources Youku to prop up the facade.
Judging from the current trend of the TV box market, the licensees on TV boxes in the future will basically be based on Mango TV, GITV and China TV. Previously, the situation of the Internet television licensee Qi Xiong contending for hegemony has ceased to exist. After a period of market competition, the top three mango TVs, GITVs and Wah TVs, which have more advantages in film and television resources, will surely form a three-way situation.
China Internet TV (Future TV/CNTV/iCNTV)
Xiaomi: Millet Box Plus, Xiaomi Box (old product)
Huawei: Huawei Confidential M310 (old product)
Baidu: Baidu Video Stick 3 (old product)
Wisdom I: Wisdom Box ICNTV (old product)
Huawei: Huawei Confidential M310 (old product)
Baidu: Baidu Video Stick 3 (old product)
Wisdom I: Wisdom Box ICNTV (old product)
Hua Digital Media (Hua number TV)
Lynx: Lynx Box 1S, Lynx Box 2 (New Product)
Infinik: Infinik I6 quad-core, Infik I9 eight-core, Infik small head (new)
Tianmin: Tianmin D6 quad-core, Tianmin T2 quad-core, Tempest D8 quad-core Jieke: Jieke R1 II, Jieke R11 II, Jieke R10 quad-core Mele: Mele M8 voice version
Hunan Radio and Television (Mango TV)
Mango å—¨ Q: Mango å—¨ Q M3, Mango å—¨ Q Q5 Quadruple, Mango å—¨ Q H7 II, Mango å—¨ Q H2 (New Product)
Baidu: Baidu Shadow Stick 2, Baidu Shadow Stick 2S+, Baidu Shadow Stick 3S (New Product)
Yingchi: GALAXY Mango Tower (New Product)
Tai Jie: Tai Jie WEBOX (formerly CNTV), Tai Jie WEBOX enhanced version (new)
Skyworth: Skyworth Box M300 (New Product)
UT Starcom: UT Egg (New Product)
Wisdom me: mango ice, Qingmang (new products)
China International Radio (CIBN/Guangdong)
Youku box: Youku box K1 (new), CIBN Cube ZTE NINETOWNS: FUNBOX
Central People's Broadcasting Station (Yangguang Galaxy/GITV)
Huawei: Huawei Glory Box M321 (New Product)
Xiaomi: Xiaomi Small Box (New Product)
Peng Peng: Barley box Skyworth: Skyworth I71S (old product)
Central People's Broadcasting Station (Yangguang Galaxy/GITV)
Huawei: Huawei Glory Box M321 (New Product)
Xiaomi: Xiaomi Small Box (New Product)
Peng Peng: Barley box Skyworth: Skyworth I71S (old product)
Shanghai Media Group (BST/BESTV)
BesTV: BesTV Red Box (old product)
Microsoft: Xbox One
Guangdong Southern Broadcasting, Film, and TV Media Group (Southern Media / Excellent Friends Pollock)
Music broadcast: Music broadcast HD player (old product)
Judging from the current trend of the TV box market, the licensees on TV boxes in the future will basically be based on Mango TV, GITV and China TV. Previously, the situation of the Internet television licensee Qi Xiong contending for hegemony has ceased to exist. After a period of market competition, the top three mango TVs, GITVs and Wah TVs, which have more advantages in film and television resources, will surely form a three-way situation.
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