Let's take a look at Xiaomi, what hatred?

Lei Jun younger brother Wang Cai shot: Let's be sure to die!

This article caused a big sensation. In the article, Wang Chuan denounced LeTV for doing everything in the Internet TV field. He had "Tianji horse racing" and "industry does not cooperate" with opponents of different industrial chains. Taking into account Lei Jun just a few days ago, Xiao Qian solemnly promised at the first large-scale conference of Xiaomi in 2015, “having a lot of friends to do, and making the enemy a few”, and at the same time there are still a lot of millet TVs and boxes. LeTV's content - Wang Chuan, as the Thunder's commander in charge of TV, came out with such remarks, it is indeed a bit puzzling.

In the upstream and downstream of the Internet TV industry chain, there are three important levels, namely, video content producers, video websites, and television terminals. According to Wang Chuan’s idea, Xiaomi’s idea of ​​TV is more “open”. In this era of “openness” means “correct”, Xiaomi is doing more of his job of investing high-value financing for generous investments and completing a relatively more “light” and more open investment.

LeTV's response is to make a lot of spectators can not help but laugh. In the Tibetan poem that responded to the end of the text, LeTV pointed directly at Wang Chuan as the head of the millet television business, and from the vertical integration of LeErology, the result was a study of four differences, and eventually "self-inflicted".

LeTV is still referring to the "can not join hands, you can also forget the rivers and lakes" in response, a big two sides in the content cooperation has been ripped posture. Does this mean that LeTV may be preparing to dump the content provided to Xiaomi, leading Wang Chuan to take the opportunity to speak out?

Even if the grievances and resentments between large companies are not discussed, it is still necessary to return to the discussion of Internet TV business. What is LeTV's proud "vertical integration"? In fact, it is very simple, LeTV extends tentacles to almost all reachable levels of video content.

The world needs video content. LeTV has LeTV. Since its inception in 2012, it has participated in the production and distribution of 30 films, including a number of Hollywood films and heavyweight domestic films, such as the death squads 2 and 3, return, small age. LeTV is only a representative of LeTV. The entire LeTV has more than 100,000 episodes of television dramas and more than 5,000 movies. It also has close cooperation with the six major movie distributors in the United States.

Video sites don't have to say it. It is the core business of LeTV after its full Internetization. LeTV is mainly based on long films such as film and television dramas and variety shows, and gradually develops some self-made columns according to user preferences.

In the video content playback terminal, LeTV has also launched several products such as set-top boxes, music boxes, and LeTV, to ensure that the video content it owns has a sufficiently competitive playback platform and environment.

It can be seen that the layout method of LeTV in the Internet TV industry is quite different from Xiaomi's layout method. The former used the method of self-production production, broadcast control, and broadcasting platforms and terminals to control the important links of the industrial chain under its own affiliation. This is a relatively "heavy" existence; while the latter injects a large amount of capital into the industrial chain, "Installed.

You will find this very interesting phenomenon: the enemy of Xiaomi TV is exactly the same as the enemy of Xiaomi’s mobile phone – LeTV is actually Samsung in the Internet TV industry. LeTV's approach to the layout and operation of its most core video business is exactly the same as the "Samsung model."

For Samsung, the terminal product is a smart phone, and Samsung Electronics’ manufacturing technology and supply chain integration capabilities play an important role in the entire process of production, and can be the most important and most expensive in the market. Components (processors, communication modules, display panels, flash memory, etc.) provide strong support for mobile terminal departments. Let's look at music as it? The most important requirement for users to purchase Internet TV is to enjoy the content, and the content production, distribution business, and broadcast services of Levision Holdings are all for the purpose of serving users. LeTV's own content production capabilities, distribution capabilities and playback capabilities, in fact, LeTV's "processor", "flash memory" and "display panel."

Obviously, LeTV believes that Xiaomi TV has studied LeTV's vertically integrated Internet TV business model, and it is not very good at learning. In LeTV's view, the Xiaomi Investment Video website is a study of LeTV as a video website. Joining Century Internet and investing in Jinshan is a response to LeTV.

However, in fact, Xiaomi is not a supporter of self-industrial chains and vertically integrated business models. Since the birth of millet, the core strategy to help it achieve rapid growth lies in the mode of "light" asset re-cooperation. In Xiaomi's main business, this highly dependent dependence on supply chain partners is clearly reflected: Xiaomi’s mobile phone relies on the components provided by partners, and even a mobile phone only has the operating system and design developed by Xiaomi itself; Xiaomi Invested in dozens of eco-chain companies, adding new members to Xiaomi’s product portfolio. Xiaomi’s television products have even done their own TV and box hardware products, relying entirely on content and broadcasting in terms of content and playback. The controlling partners have used billions of yuan to invest heavily in TV drama content giant Huace Film and TV, video websites and content platforms such as Iqiyi, Youku Tudou and Xunlei.

Essentially, Xiaomi does not participate in the production of these content producers and video websites. Instead, Xiaomi uses investment to lock its own TV terminal as a stable outlet for content.

However, the different content strategies adopted by Xiaomi and LeTV have become the main reasons why LeTV ridiculed Xiaochuan's television in its response to Wang Chuan's remarks. LeTV believes that although there are many content currently on the Xiaomi platform, However, it does not "belong to" Xiaomi, making TV products such as millet TVs and boxes less popular than consumer TVs with its own content. Previously, because millet lacked its own copyrighted content, Internet TV license partners were warned by the SARFT to rectify. The strategic advancement of the residing living room was hampered to a certain extent, and was constrained by engineering difficulties and limited sales, and the sales of the first generation of millet TVs. Not ideal. However, Xiaomi TV 2 released in June 2014 has changed and began to pose a real threat to LeTV, which is why LeTV is responding fiercely to Xiaomi. Moreover:

Now just completed the financing of the millet, is far more stable than the A shares of the A shares of the A-share stocks that can easily limit, limit or policy suspension.

Samsung’s prosperous crisis has come. PingWest has repeatedly explained this phenomenon. Its excessive vertical integration model is the culprit. Samsung's software is weak, and the advantages of supply chain can not be transferred to the software and Internet ecology, resulting in its stronger ecological environment in the face of the Internet. At the same time, when the quality of product quality has entered into competitors of its own rank, such as Xiaomi, it appears to be extremely fragile. In this way, Samsung's mobile phone sales began to decline, and the decline in sales will have a negative impact on the underlying supply chain, once again exacerbating the Samsung crisis.

Different situations, similar logic - LeTV may also be affected by the heavy vertical integration model. LeTV used to rely on the powerful vertical integration capabilities of content production, broadcast control, and broadcast platforms behind IPTV, and was once ahead of other domestic companies that later started to do Internet video content. However, as LeTV subsequently listed on the A-share GEM, and because the objective factors in the political and regulatory risks gradually increase, the company's share price is often affected by favorable or bad news, it is extremely unstable. In addition to the daily limit, which has become a daily nature, and the founder Jia Yueting's occasional exposure, the company has experienced four policy suspensions since July last year.

LeTV’s past financial reports all reflect doubts on revenue generated from content production, copyright purchase, and video advertising revenue. This means that the vertically integrated model that LeTV is proud of also has a hidden crisis. With regard to LeTV’s business operations and capital operations, what does LeJoy consider to be a total suspension? The article has been elaborated in more detail and will not be described here.

LeTV also used an "open closed loop" to respond to Wang Chuan's "closed" theory. Not talking about "open closed loop" is what it means - in fact, taking into account the aforementioned LeTV's political and regulatory risks, the opening of LeTV does not mean that partners really dare to cooperate with LeTV as deep as possible. Judging from the past business behavior of LeTV, backing on the trees and enjoying the coolness has given it a certain amount of dividends, making it able to occupy an important position in the domestic production, distribution, and broadcasting of content, and it can also represent a large part of the imported video resources. As the situation changes, whether or not LeTV's umbrella can withstand the wind and rain of the future will not be easy to say now.

It is more appropriate to describe LeTV as “involved with the whole body”. This company seems to be always developing new business, and it seems that only new businesses can boost the confidence of the industry in LeTV. In addition to the layout of the Internet TV business chain, LeTV's recent car repair program has also become the focus of attention, and Jia Yueting's occasional appearance, together form the only hope for music prices rose. Yes, LeTV plans to release its mobile operating system next week to enter the smart phone industry.

Let's view this model, will not follow the example of Xiaomi Wang Chuan as "sooner or later", we dare not make a final decision, if there is an incredible super power to hold LeTV may also be. However, Xiaomi TV has inherited the model of Xiaomi’s asset-heavy cooperation, and it is true that it has brought competitive pressure on LeTV. If there is no grudge and no hatred, Letv and Xiaomi, what?

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