The smart phone that is the entrance to the mobile Internet has already acquired the glory of the PC market. However, it has also entered the footsteps of the PC era and is facing the difficulties of homogeneity and lack of innovation. From the current iphone7 related information, it is only in the blue appearance, Home key into touch, double camera and other aspects of change, nothing new. It is hard to avoid feeling that the maverick and tech circles of Apple are no longer there. This is not so much a problem with Apple. It is better to blame the industry trend. In the post-intelligence era, it has been difficult for smart hardware to break through, or the hardware itself has been weakened in terms of services and services.
After two years of development, PC prosperity and mobile Internet, the Internet is now spreading to the living room. However, in the post-Intelligent Era, users have been thoroughly educated by PCs, mobile phones, tablets, etc. If we continue to follow the traditional logic, continuously increase the cost-effectiveness, and continuously upgrade the screen display and other hardware, we are in fact caught in a misjudgment that we believe in self-righteousness. It is impossible to come up with a reason for users to truly accept smart TVs and accept the big screen experience.
The TV was already not a TV in the traditional sense. It has become a big screen entry for Internet services and entertainment. The form of television products and user behavior have already changed. In particular, as the television industry subversive LeTV Super TV's success, has sounded five alarm bells for the industry, I wonder if you noticed?
1, smart TV is a new category, the market calls for nanny, ecological players
The logic of making smart TVs is different from any previous smart hardware such as PCs, mobile phones, and tablets. This has been proven by the tumble of the giants. In the post-intelligence era, there are two traps for making large-screen terminals: using the logic of traditional television as a television, this is a dead end; using the logic of a mobile phone as a television is misguided.
LeTV’s success in betting on TV is essentially a category killer. Super TV is basically a new category: LeTV is not deliberately creating something, and then let consumers accept what. Instead, it is quickly targeted and supplemented according to the needs of users. It is very difficult for this era to have an explosive break in the hardware revolution. What the market calls for is a nanny-style, user-centric, and evolving, ecological player.
2. Follow-up operational value is more important than the hardware itself
In the stage of initial pragmatism and branding, television is the product of the industrial era and mainly meets the needs of consumers. Selecting television is the selection of screens, brands, and prices. Consumers and businesses are only one-off transactions. Re-association occurs; in today's eco-TV era led by LeTV, users are more concerned about what Internet services, and the comprehensive experience brought by products, users have become the object of long-term service. In this era, the value of subsequent operations is more important than the hardware itself.
From the case of LeTV losing money to the old users, it is clear that the vision of LeTV’s efforts to retain users and enhance the user experience is based on the fact that the profit model of Levision’s hardware is not based on hardware. Large screen ads, big screen shopping, big screen games, and other values ​​are much higher than the hardware itself. In fact, LeTV does not change the motherboard is the real loss, LeTV's first users, is the most recognized music as the concept, but also the most people with Internet thinking, this group of people is undoubtedly music as the most valuable asset.
3. Focused operations provide the best solution for serving users and releasing user value
According to LeTV’s logic, TV is no longer the TV. It is a game console, a super theater, or a boutique Shopping Mall. At the level of decentralization, it is possible to customize different screens for each TV user through the tagging management of user interests and hobbies from video, shopping, sports, parent-child, games, and music, and using big data and functional recommendation technologies. Content entry.
Focused operations can not only better serve users, but also fully release the value of users. This is because each of the segments will be a blue ocean market with great potential. Taking Super TV as an example, LeTV has gathered a large number of loyal paying users who are admired by the host companies. LeTV’s large-screen shopping sales increase rapidly, and the purchase of products will become a regular demand for users; Super TV hardware distribution has many advantages: Watching movies at the same stage without leaving the house, flexible time, free traffic, diversified types, multiple tickets for one person, paused viewing in the same movie, comfortable viewing environment, etc. line".
4. Important Breakthroughs in User Experience: Research and Development of the Latest TV Interactive Technology
Today's TVs have to be playable TVs. The latest TV interactive technology will further enhance the user experience. Somatosensory control, language manipulation, smart recommendation technology, VR panoramic 360-degree live broadcast and other latest technologies will become the new direction of smart TV development.
For example, Super TV, Lele smart voice will become the new traffic entrance. At present, 47% of the 4th generation super TV has activated Lele voice; the whole system somatosensory control, Super TV can reach the finger level gesture somatosensory; through smart recommendation system, Recommended users have higher clickthrough rate for content.
5. Open cooperation: How to integrate partners into ecology?
As mentioned earlier, what the market calls for is nanny-style, user-centric, and evolving, ecological players, and this player needs to have open minds.
We have noticed that there are often partners appearing in the LeTV Super TV Conference. This is already transmitting a message: Let's see the large-screen eco-gene open and ecologically cooperative. Letv ecology is an open ecology, and highly-coincident cooperative access is the fine tradition of LeTV. Perhaps we should re-examine the relationship between the ecological platform and its partners with such an idea: How to integrate partners into the ecology and create ecological internal channels from their needs is a question worth pondering.
Written at the end:
Any enterprise that can achieve success must be caused by the joint action of internal and external factors, and it has the ingredients of “benefiting from time to timeâ€. But more importantly, this must be consistent with the needs of the times and the needs of the market. Therefore, the success of LeTV is naturally due to the fact that it has beaten the beat. This also releases a signal from the side: The LeTV eco-TV model represents the future development trend, which is worth learning from, and at the same time, the mode of “big-screen ecological service operator†advocated by it will be the best solution for the industry to overcome hardware bottlenecks. Program.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
After two years of development, PC prosperity and mobile Internet, the Internet is now spreading to the living room. However, in the post-Intelligent Era, users have been thoroughly educated by PCs, mobile phones, tablets, etc. If we continue to follow the traditional logic, continuously increase the cost-effectiveness, and continuously upgrade the screen display and other hardware, we are in fact caught in a misjudgment that we believe in self-righteousness. It is impossible to come up with a reason for users to truly accept smart TVs and accept the big screen experience.
1, smart TV is a new category, the market calls for nanny, ecological players
The logic of making smart TVs is different from any previous smart hardware such as PCs, mobile phones, and tablets. This has been proven by the tumble of the giants. In the post-intelligence era, there are two traps for making large-screen terminals: using the logic of traditional television as a television, this is a dead end; using the logic of a mobile phone as a television is misguided.
LeTV’s success in betting on TV is essentially a category killer. Super TV is basically a new category: LeTV is not deliberately creating something, and then let consumers accept what. Instead, it is quickly targeted and supplemented according to the needs of users. It is very difficult for this era to have an explosive break in the hardware revolution. What the market calls for is a nanny-style, user-centric, and evolving, ecological player.
2. Follow-up operational value is more important than the hardware itself
In the stage of initial pragmatism and branding, television is the product of the industrial era and mainly meets the needs of consumers. Selecting television is the selection of screens, brands, and prices. Consumers and businesses are only one-off transactions. Re-association occurs; in today's eco-TV era led by LeTV, users are more concerned about what Internet services, and the comprehensive experience brought by products, users have become the object of long-term service. In this era, the value of subsequent operations is more important than the hardware itself.
From the case of LeTV losing money to the old users, it is clear that the vision of LeTV’s efforts to retain users and enhance the user experience is based on the fact that the profit model of Levision’s hardware is not based on hardware. Large screen ads, big screen shopping, big screen games, and other values ​​are much higher than the hardware itself. In fact, LeTV does not change the motherboard is the real loss, LeTV's first users, is the most recognized music as the concept, but also the most people with Internet thinking, this group of people is undoubtedly music as the most valuable asset.
3. Focused operations provide the best solution for serving users and releasing user value
According to LeTV’s logic, TV is no longer the TV. It is a game console, a super theater, or a boutique Shopping Mall. At the level of decentralization, it is possible to customize different screens for each TV user through the tagging management of user interests and hobbies from video, shopping, sports, parent-child, games, and music, and using big data and functional recommendation technologies. Content entry.
Focused operations can not only better serve users, but also fully release the value of users. This is because each of the segments will be a blue ocean market with great potential. Taking Super TV as an example, LeTV has gathered a large number of loyal paying users who are admired by the host companies. LeTV’s large-screen shopping sales increase rapidly, and the purchase of products will become a regular demand for users; Super TV hardware distribution has many advantages: Watching movies at the same stage without leaving the house, flexible time, free traffic, diversified types, multiple tickets for one person, paused viewing in the same movie, comfortable viewing environment, etc. line".
4. Important Breakthroughs in User Experience: Research and Development of the Latest TV Interactive Technology
Today's TVs have to be playable TVs. The latest TV interactive technology will further enhance the user experience. Somatosensory control, language manipulation, smart recommendation technology, VR panoramic 360-degree live broadcast and other latest technologies will become the new direction of smart TV development.
For example, Super TV, Lele smart voice will become the new traffic entrance. At present, 47% of the 4th generation super TV has activated Lele voice; the whole system somatosensory control, Super TV can reach the finger level gesture somatosensory; through smart recommendation system, Recommended users have higher clickthrough rate for content.
5. Open cooperation: How to integrate partners into ecology?
As mentioned earlier, what the market calls for is nanny-style, user-centric, and evolving, ecological players, and this player needs to have open minds.
We have noticed that there are often partners appearing in the LeTV Super TV Conference. This is already transmitting a message: Let's see the large-screen eco-gene open and ecologically cooperative. Letv ecology is an open ecology, and highly-coincident cooperative access is the fine tradition of LeTV. Perhaps we should re-examine the relationship between the ecological platform and its partners with such an idea: How to integrate partners into the ecology and create ecological internal channels from their needs is a question worth pondering.
Written at the end:
Any enterprise that can achieve success must be caused by the joint action of internal and external factors, and it has the ingredients of “benefiting from time to timeâ€. But more importantly, this must be consistent with the needs of the times and the needs of the market. Therefore, the success of LeTV is naturally due to the fact that it has beaten the beat. This also releases a signal from the side: The LeTV eco-TV model represents the future development trend, which is worth learning from, and at the same time, the mode of “big-screen ecological service operator†advocated by it will be the best solution for the industry to overcome hardware bottlenecks. Program.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.