It is difficult for us to link ordinary salon hair stylists with the latest high technology. However, L'Oréal, a fashion group from France recently conducted a virtual reality hairdressing demonstration through its shampoo hair care brand Matrix.
L'Oreal's move shows that virtual reality is not limited to technology and game markets. According to a report from Digi Capital, the global virtual reality market will reach 30 billion U.S. dollars by 2020. Among them, B2B and educational applications will become an important part of them. In this case, L'Oreal hopes to develop more professional hair stylists through virtual reality technology and applications, and this can save more expensive costs. .
L'Oréal said that he is always trying new technologies and can solve specific goals and challenges. L'Oreal has long recognized that virtual reality technology will have a very profound impact on the visual and fashion beauty industry.
Through cooperation with 8i virtual reality technology company, L'Oreal system can cultivate more hair stylists of its own. There are already 30 participants in virtual reality training. By 2017, this figure will increase further. This virtual reality application will provide remote virtual reality training to colleges around the world without expensive transportation and training.
In fact, L'Oreal's attempt in the field of science and technology is not the first time. As early as 2014, L'Oreal launched a mobile virtual makeup mirror called Makeup Genius. This experience was created by Image Metrics, users can experience virtual makeup, and can be viewed in real time through an augmented reality mirror. Before users decide to purchase L'Oreal products, they can share their makeup effects with social media and advice. Through this software user can experience L'Oreal full line of products. In addition to the above features, this app will also have some built-in features to ensure instant stunning results.
Through this cooperation with 8i, trainees can enter an immersive and completely virtual training environment. Unlike ordinary 360-degree video, virtual reality allows students to move freely in the room as if they were inside a real room. In addition, 8i's new video technology can create the most realistic real-life scenes, as if in the same space as the teaching instructor.
In addition to people, since it is the training of hairdressers, the restoration of hair effects is also very important, and 8i through the exclusive technology to complete the restoration of the model's facial expressions, hair details, the entire process with the help of cameras and automated tracking system, And created a complete holographic projection image.
In the course of training, students can also replay tutors' perspectives directly and handle the hair of virtual models with their own hands. After the training is over, you can also compare your own results with the instructor's demonstration.
Matrix will start training in 25 colleges around the world in 2017 and hopes to develop more professional hairdressers through more cost-effective methods. It is important to know that in 2015, Matrix trained more than 2 million hair stylists worldwide, so the use of virtual reality technology will undoubtedly result in significant cost savings.
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