Additional amendments (2014-07-29 23:12:17):
The W950B written at the beginning does not support CAM cards. Actually W950B supports CAM cards. It was wrong to say that
Foreword: I am half a Sony party who is obsessed with Sony's concern, but in fact this article is a detoxification post. Although many pictures but the pictures are just taken by the iPhone to take a look at everyone (is to understand the drug), the TV this thing, the quality can not shoot good or bad to come, you must see in kind to know.
The original was published in my personal blog, but I specifically added something to what is worth buying.
a decision
There are two main reasons to buy a 2K (1080) TV instead of a 4K TV:
4K technology has just started and there are many imperfections. And the price is relatively expensive.
4K's source is very small, and 4K TV currently see 1080 video, the effect is not as good as 1080 TV.
The reason to buy the W950A instead of Sony's latest model W950B is as follows:
The W950B is cheaper to market than the W950A, and the visible performance/functional shrinkage includes a halving of the refresh rate, castration of the CAM card support (this allows you to abandon the cable set-top box), and changes from a shutter 3D to a polarized 3D (half the resolution). Even so, the current price of the W950B is more expensive than the current price of the W950A.
The W950B's simple quads and trapezoidal sides are really ugly. The W950A's 1cm front and rear glass panels and blue sides are beautifully matched to the round seats on the bottom.
W950A is said to have a red-hot problem on the Internet. I didn't think it at all.
Looked at a variety of electrical malls have hit a few W950A discount, Suning Online Mall this time ago has also been in 9999 buy and spike (on the end of the group purchase 0:00 ~ 2:00 the evening), feel that this is to exit the market The rhythm (because the market positioning of W950B and W950A is very different, it is definitely to replace the W950A), and quickly buy one. This may be the last Sony 2K flagship, W950B is obviously going to do in the middle, after the high-end Sony are ready to take 4K to bring.
For an analysis of why LCD TVs are not as good as one generation, refer to this article.
Two receipt unboxing
On the morning of the second day after the payment, the delivery person of Suning was sent. The packing box was thin. After opening, a thin glass was hidden in the foam.
Take out the panel and lay flat. Roommates admire: This seems to be the same as the monolith in 2001. In fact, Sony's own code for this series is "black obsidian."
Thin, but strong glass panels, gorilla glass in front and back. It's very pretty to say nothing. Place it on a circular base and only need to install 6 screws.
(I've forgotten to turn the display box of the millet box into 100%, so you see such a wide black border, but it is not. This is the case where the box of the millet shows 95% of the range... Don't misunderstand. The normal margins.This red and purple, is not a TV reddish purple, nor is it a side look reddish, this is the screen saver picture of the millet box itself adds a color filter.In order to prevent misunderstanding special instructions - Who told me that this is a detoxification post?)
Take a Sony official website charge it
Three experience
Show effect
The automatic mode is quite good. As far as the picture quality is concerned, the picture of the TV is obviously processed through the post-processing. This is the biggest difference from the computer monitor. The television is suitable for viewing at a relatively remote location (picture height x3), and the television manufacturer is also the best visual effect to tune the television to this distance. In general, sharpening, noise reduction, color enhancement, etc. will be performed. Sony is no exception. However, picture quality is really a subjective thing, and it's really hard to understand how different it is if you don't compare it.
55W950A also provides a wealth of scene options, if you play the game, it is recommended to tune into the game scene, so that the TV will close a lot of late adjustment, reduce input delay - this is a major premise to play the game. However, when I tried the movie mode, I noticed that the color was reddish and the color saturation was also reduced. It was not as good as the automatic mode, and I didn't understand why.
At that time, digital TV was not used, but analog signals were used, but Sony's handling of analog signals was very good and looked much clearer than before.
Remote controller
The remote control has always been a hot topic of user experience debate. I was very satisfied with the solution given by Sony. A simplified version of the traditional version was chosen. With the synchronisation control protocol included in HDMI (Bravia Sync, enabled by default), the TV remote control can also remotely control the playback devices connected to it, for example. Millet box, Blu-ray player. So the TV always needs only one remote control.
CTRL: HDMI means that you can control the device with a TV remote but the millet box does not support the Sony TV to wake up, otherwise the remote control of the millet box can be thrown. There is also a Sony official remote control application called TV SideView, which is one of the devices it can remotely control, as follows: 
3. 3D
Shutter-type 3D is indeed very clear, and although there is flickering sensation but it does not affect the viewing, but the long time the eyes will be tired is true.
Must be closer together to have a better 3D experience, but not as many as the cinema. Basically, it means meaning. It should not be of much interest after experiencing a few times.
However, the 3D display + 3D game is a very good combination, for example, the Crysis 3 of the XBOX 360 version supports 3D display, and that's a good sighting!
One question: If it is not long before it is turned on, crosstalk (that is, you can see some looming ghosts) is obvious, and the response speed improves the crosstalk after the panel warms up. I do not know how to cross-polarize 3D crosstalk.
In short, the practicality of 3D is very limited. In fact, it doesn't matter which kind of 3D driving method you use to buy a TV.
4. Other functions
The slow rhythm of the Opera Store really wants to mask this feature. It is actually some Web App.
Directly insert USB to download online movies, various formats of various encoding (mainly H264) support is also OK, but also supports external subtitles, but remember to set the subtitle encoding to GB18030. Playing directly on television, personal feeling is better than the playback of the millet player, but the subtitle style is not very good (black box).
The dual screen feature is very interesting, you may have heard of this feature of the Xbox One, you can watch the TV while playing the game (PIP or dual screen), or switch to other applications. In fact, Sony is not without, but Sony has done this function on the TV, with PS4 use should be even more powerful.
5. Insert CAM card directly to watch digital cable TV
Days of extinguishing the set-top box, retired box security. In this age, the game console and box are not enough for your TV cabinet, can you tolerate the big, heavy, slow set-top box? Moreover, a total of four HDMI interfaces on the television can make one set-top box occupy one. The key is that so many remote controls can make people crazy.
Beijing Gehua Cable is greatly bad, a CAM card to sell 890 yuan! Taobao is also the price. After purchase, the ID card in the set-top box is loaded into the CAM card and inserted into the card slot behind the TV. Then using the digital television auto-tuning function of the TV , digital channels can be found.
(You may need to watch the CCTV1 channel for a period of time before authorizing it, and may need to be hot swapped on another channel.)
It can be seen that the HD station is a 1080i+ Dolby stereo and the standard station is a 576i+ normal stereo.
With the limitation of 21M MPEG2 code rate of cable TV, the picture quality is not very good but it is very good. Plus, Sony has a special skill in picture processing and is very satisfied. You can look at the resolution test chart of this iPhone's midnight stop broadcast, 1080i see the 900 or so line is not a big problem.
but! Beijing Gehua is simply the nemesis of obsessive-compulsive disorder. If you like I like to place HD channels on their corresponding SD channels (so that you can easily select stations), then... this inconsistent name-making method will make you look bad.
and! Why CCTV-NEWS spelled CCTV-NSWS! ! Didn't your leaders of Gehua watch TV?
There is a small problem, Sony automatically found out there will be some blank channel (the picture can be seen), but the problem is not, anyway, I put the common channel into the favorites to see. There is also that the TV can not be looked back like a set-top box, but the problem is not big, important programs are missing, with millet boxes and the like can also be found.
Click on the digital TV program guide to see if it's a good time. You can predict the next program and you can reserve the next program.
Four summary
advantage:
1. The appearance is not beautiful
2 color and dynamic performance are good, quality enhancement algorithm tuning flavor is also very good
3. Good compatibility with the devices connected to it, Bravia Sync is the highlight
Disadvantages:
1.3D crosstalk is visible, reducing its practicality. The other is that the glass is too reflective. Although the gorilla glass is beautiful, I would rather have a frosted glass.
2. The price is more expensive, but it is estimated that its shrinking successor 55W950B is expected to reach the 8000 price in recent months
3. Some scene mode presets may have problems (such as movies), but they can be adjusted by themselves
Overall, the W950A is a good TV for game consoles and HD movies. To ask me if it's worth buying or I'm worth buying. On the one hand, "Sony Dafa is good," and on the other hand, "Sony is extremely guilty of crimes and makes people complain." no Zuo no Die.