Conciseness is often more persuasive than chatter. Expressing your point of view succinctly and clearly is a quality that a good salesperson must possess. Salespeople should use the clearest, concise language possible to get customers to the relevant information they want to know, so it is important for a salesperson to train and develop good language organization and presentation skills.
Teacher Zhang Chao: When talking with customers for the first time, due to nervousness and other reasons, sales staff may ignore their own expressions because they are eager to express their sales intentions. Many salespeople have experienced this: The more hurriedly expressing their intentions, the more mistaken the organization of language becomes, and the more difficult it is to communicate with customers. Therefore, the sales staff who make mistakes in the process are often very bad impressions. Customers often think that a person who can't clearly show his point of view cannot understand the real needs of the customer. The company he represents is probably also lacking. Scientific organization and systematism.
Therefore, while the sales personnel understands and masters enough product information, it is also necessary to cultivate and train their own language organization and presentation skills. As far as possible, the most clear and concise language is used to enable customers to obtain relevant information they want to know. .
Teacher Zhang Chao: Case Sharing The McKinsey Company once had a hard lesson:
McKinsey & Co. once consulted for a major customer. McKinsey's project leader led the team for 3 months day and night and prepared a 300-page report, including 7 recommendations for 36 improvement measures and 8 detailed implementation plans. In order to prove these conclusions, five data analysis and research report appendices were prepared, and a large amount of original data was also prepared.
The client also attached great importance to the proposal and arranged for all senior executives of the company to attend and invited the CEO and the main members of the board of directors. The report also printed in color and burned a CD for distribution to the participants. The proposal was checked again the night before. All text and spelling are correct, then go to bed early to ensure energy.
On the day of the proposal, the project leader spoke brilliantly and arrived at the customer conference room on time to make all preparations. However, the customer suddenly encountered an emergency and had to terminate the meeting and leave immediately. However, just at the moment when the CEO rushed into the elevator, “waitedâ€, he blocked the elevator door and beckoned to the person in charge of the project. “Is it possible to use my time to the parking lot to talk about the main contents of your report?†due to the project The person in charge did not make appropriate preparations and, even if prepared, could not clarify the results within 300 seconds from the 30th floor to the 1st floor of the elevator. In the end, McKinsey lost this important customer.
Since then, McKinsey has asked the company's employees to express their results in the shortest possible time and to go straight to the topic and go straight to the result. McKinsey believes that people generally remember to live at least one or two or three and cannot remember four or five, so everything should be summarised within three. This is the “30-second lift theory†or “elevator†that is now widespread in the business world. Speeches."
Mr. Zhang Chao: Experts dial in the conciseness of language expression. That is, the language strives for conciseness, and cannot be repetitive. If it is unnecessary, it reflects the requirements of quantity. To be clear, it is to express clearly the meaning so that the other party can accurately understand its meaning. It contains Effect requirements. Concise and clear language expression is to transmit the most information in the least language, and to focus on promoting and selling products. This requires sales personnel to be familiar with the product and have good language skills. So how should we express the point of view succinctly and clearly? Experts suggest that everyone should pay attention to the following points:
1, to express the necessary information, use the corresponding concise words, no extra information.
Some people spoke incessantly. In fact, they were verbose and complicated. This is an annoying bad habit and should be gone.
2, no repeat, that is not to say repeated words. Language expression should be concise, with examples essential, wording refined, ideas clear, non-verbal, empty words and mantras.
3. Use words correctly and express clearly. Avoid using puzzling words to prevent misunderstandings and avoid ambiguity. Do not speak in vain, and say something specious. Be it one, two or two, and make clear what you mean.
Teacher Zhang Chao: Effective Communication Learning Essentials The concise and clear expression of opinions allows customers to obtain accurate information on products. Sales personnel must remember the following points when negotiating with customers:
1. Brief words are stronger.
2, fully understand your product.
3. Grasp the core of what you want to express.
4. Words are organized and clearly differentiated.
5. Use vocabulary correctly and express clearly.
Teacher Zhang Chao: When talking with customers for the first time, due to nervousness and other reasons, sales staff may ignore their own expressions because they are eager to express their sales intentions. Many salespeople have experienced this: The more hurriedly expressing their intentions, the more mistaken the organization of language becomes, and the more difficult it is to communicate with customers. Therefore, the sales staff who make mistakes in the process are often very bad impressions. Customers often think that a person who can't clearly show his point of view cannot understand the real needs of the customer. The company he represents is probably also lacking. Scientific organization and systematism.
Therefore, while the sales personnel understands and masters enough product information, it is also necessary to cultivate and train their own language organization and presentation skills. As far as possible, the most clear and concise language is used to enable customers to obtain relevant information they want to know. .
Teacher Zhang Chao: Case Sharing The McKinsey Company once had a hard lesson:
McKinsey & Co. once consulted for a major customer. McKinsey's project leader led the team for 3 months day and night and prepared a 300-page report, including 7 recommendations for 36 improvement measures and 8 detailed implementation plans. In order to prove these conclusions, five data analysis and research report appendices were prepared, and a large amount of original data was also prepared.
The client also attached great importance to the proposal and arranged for all senior executives of the company to attend and invited the CEO and the main members of the board of directors. The report also printed in color and burned a CD for distribution to the participants. The proposal was checked again the night before. All text and spelling are correct, then go to bed early to ensure energy.
On the day of the proposal, the project leader spoke brilliantly and arrived at the customer conference room on time to make all preparations. However, the customer suddenly encountered an emergency and had to terminate the meeting and leave immediately. However, just at the moment when the CEO rushed into the elevator, “waitedâ€, he blocked the elevator door and beckoned to the person in charge of the project. “Is it possible to use my time to the parking lot to talk about the main contents of your report?†due to the project The person in charge did not make appropriate preparations and, even if prepared, could not clarify the results within 300 seconds from the 30th floor to the 1st floor of the elevator. In the end, McKinsey lost this important customer.
Since then, McKinsey has asked the company's employees to express their results in the shortest possible time and to go straight to the topic and go straight to the result. McKinsey believes that people generally remember to live at least one or two or three and cannot remember four or five, so everything should be summarised within three. This is the “30-second lift theory†or “elevator†that is now widespread in the business world. Speeches."
Mr. Zhang Chao: Experts dial in the conciseness of language expression. That is, the language strives for conciseness, and cannot be repetitive. If it is unnecessary, it reflects the requirements of quantity. To be clear, it is to express clearly the meaning so that the other party can accurately understand its meaning. It contains Effect requirements. Concise and clear language expression is to transmit the most information in the least language, and to focus on promoting and selling products. This requires sales personnel to be familiar with the product and have good language skills. So how should we express the point of view succinctly and clearly? Experts suggest that everyone should pay attention to the following points:
1, to express the necessary information, use the corresponding concise words, no extra information.
Some people spoke incessantly. In fact, they were verbose and complicated. This is an annoying bad habit and should be gone.
2, no repeat, that is not to say repeated words. Language expression should be concise, with examples essential, wording refined, ideas clear, non-verbal, empty words and mantras.
3. Use words correctly and express clearly. Avoid using puzzling words to prevent misunderstandings and avoid ambiguity. Do not speak in vain, and say something specious. Be it one, two or two, and make clear what you mean.
Teacher Zhang Chao: Effective Communication Learning Essentials The concise and clear expression of opinions allows customers to obtain accurate information on products. Sales personnel must remember the following points when negotiating with customers:
1. Brief words are stronger.
2, fully understand your product.
3. Grasp the core of what you want to express.
4. Words are organized and clearly differentiated.
5. Use vocabulary correctly and express clearly.
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