Nokia desperate betting WP mobile phone N9 marketing prudent exploration path

Can Microsoft's WP system, abandoned by all mobile phone manufacturers, solve the revival problem?

The annual Nokia Global Conference will be held from October 25 to 26, local time in the United Kingdom. It is reported that the first Windows Phone (hereinafter referred to as WP) "Nokia 800" with Microsoft will be officially launched at the conference. According to the cooperation rules issued by both parties in March, the product was originally planned to appear early next year. However, as performance continued to decline, and share was quickly eroded, Nokia had to hurry to "shoot the gun."

From the perspective of the current global WP system and Nokia's development status, this WP mobile phone won only "full cheer" to help Nokia out of the quagmire. In other words, if you make a hum, or if you're halfway, it's not a good result. Now that Nokia has pledged all its treasures to the WP and lost. Can't afford to lose.

Nokia WP mobile phone ready to go

Take the Chinese market as an example. With years of accumulation, brand value, and sales channels, it is not difficult for Nokia to “pick up the old rivers and mountains” from Apple and Android. The WP mobile phone 800 to be released at the Nokia conference is expected to be such a "savior" type product.

At present, Nokia has not officially released the content of the conference. Nokia China is also reluctant to disclose the details to the Southern Metropolitan reporter. However, the Nokia 800, codenamed SeaRay, is still considered by the industry as the most likely new product to be released. Even some of the media who will attend the Nokia Global Congress have directly stated on their microblogs that they will participate in the release of the Nokia 800 mobile phone. In addition, a 12-second video was exposed on the Internet yesterday. The content is a close-up collection of mobile phone appearance that resembles the Nokia N9. This undoubtedly increased the possibility of the Nokia WP mobile phone release --- In all previous speculations, the 800 is a model with exactly the same shape as the N9 but running the Microsoft WP7 system.

N9 Marketing Highlights "Cruise"

Free up everything and make way for the upcoming WP phone. Even in the Chinese market, you can use some details to figure out Nokia's "thinking." In September of this year, Nokia China began to erect "N9 pre-sale" billboards in sales outlets across the country. However, in the long wait of consumers, Apple released the iPhone 4S, Google and Samsung jointly released Android 4.0, Motorola released a new "blade" smart phone RAZR ... As for N9, but still hung with "pre-sale" card .

A source close to the Nokia company told Southern Reporter that the long-term pre-sale of the N9 is more like a “market exploration” in order to collect “user information” for Nokia WP phones with the same hardware configuration and appearance.

When the N 9 adopting the MeeGo system was released in June of this year, Nokia CEO Elop once made it clear that “This does not mean that the company will reuse the MeeGo operating system. Even if the N9 is to be successful, it will be the last company in the company. MeeGo phone.” The person thinks that because of this, Nokia is very cautious on the official sale of the N9 - if the user accepts this model, but the application of the lack of MeeGo system makes them feel uninteresting, then the next Nokia 800's impression will be greatly reduced.

On the other hand, if consumers buy N9, unless they are enthusiasts, who will spend another 5,000 yuan or so to buy a Nokia phone with the same shape?

Industry perspective

NOKIA success or failure in this move

“Nokia’s prudence is very necessary. If WP handsets cannot be successful, the result will be full of losses.” Yang Qun, chief analyst of Wargames, a mobile phone consulting firm, said that in recent years, major mobile phone brands have All smart products are unified into one platform. For example, Motorola and Sony Ericsson have all established Google Android as the only product operating system, while brands such as Samsung and HTC have also clearly focused on Android.

For Nokia, the company also made a choice—focusing on the Microsoft WP platform. However, Yang Qun believes that taking the Chinese market as an example, until now no WP mobile phone has been officially released on licensed channels. The system circulates only in a small number of “mobile phone players,” and the number of third-party applications is also far behind Apple. And Android.