Shanzhai High-Tech Made China Injury

Recently, the Shanzhai Apple Store has become a hot topic.

Things will also start from July 20. A pair of American couples found on the streets of Kunming three stores with Apple logos and decoration styles imitating the "Apple Store." The store's style of decoration and the formal Apple Store are exactly the same. The clerk claimed to work for Apple. They photographed and sent it to their blog with the title of "Three Apple Stores in Shanks." The blog quickly triggered hot discussion on Twitter and other websites, and even attracted foreign media tracking reports. After the incident, Kunming Industrial and Commercial Department quickly deployed and inspected and found that there were 5 stores in the city that had the “Apple” logo but did not obtain authorization from Apple.

Some scholars have discovered that the word “shanzhai” originates from Cantonese and has the meanings of “small scale, small scale” and “underground factory”. Its main features are imitation, rapidization, and civilianization. Here, it refers specifically to an industry phenomenon initiated by the private IT forces, and then penetrated into the entire industry, and eventually formed the "cottage industry chain."

The earliest fame was the cottage mobile phone. Take the latest product for example: slim body, large-size display, high-definition camera, with the original version of the same version of the original copy of the iPhone with the user interface even with the real thing is almost no difference. However, compared to the genuine iPhone4, the price of four or five thousand yuan, the price of the cottage version is only a thousand dollars. Of course, what is the function of the inside, and the other thing is different. In addition to the absolute price advantage of the cottage mobile phone, personalized customization service is also a major attraction to attract eyeballs. The super-music mobile phone with 8 speakers, the mobile phone with a cigarette box for cigarettes, and the mobile phone with a Buddhist certificate printed with a certificate of “light certificate” are dazzling. The cottage mobile phone rises due to the universal mobile phone system platform provided by a Taiwanese company called MediaTek. As long as the manufacturer performs shape processing and adds the functions required by the customer, it can be sold by reloading the battery. Sometimes, it has to do some tricks when mimicking the brand's machine, making slight changes to the trademark, such as changing "Nokia" to "Noki."

In 2010, e-books began to flourish, and the army of the cottage invaded this area. In addition to well-known brands such as Hanwang and Amazon Kindle on the market, cottage e-readers are widely available, with prices ranging from 500 to 2,000 yuan. It is reported that the core part of the e-book is the electronic ink display, and the complexity of the rest of the hardware process and software architecture is almost equivalent to the production of an MP3. However, most cottage e-reader manufacturers can only work hard on hardware, but they cannot provide value-added services for e-books. After a short period of prosperity, the advent of tablet computers has brought its sunny days to an end. In the end, the situation of the “one-and-foreign” scenario of the cottage manufacturers turned into a “one-and-one” case.

On the one hand, the e-books on the other side of the cottage are not exactly the same, and on the other side, the cottage computer is booming. According to statistics from research firm DisplaySearch, the current market share of cottage computers is nearly 20% of that of Apple's iPad. China has become the world's largest consumer market for cottage computers. Cottage PCs are generally priced around $250. Analysis of the industry, the price is the main factor in the cottage computer to attract consumers. Most cottage computers use cheap ARM processors produced by Qualcomm, NVIDIA, etc. The operating system uses free Android. As the specifications and standards of the tablet PC industry are still not clear at this stage, the cottage brands that mainly attack the low-end market can occupy a place.

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Imitation is also an innovation and a development. When talking about the Shanzhai products, government officials once said that we cannot say “Yes” or “No” directly in the face of Shanzhai products. On the one hand, Shanzhai products are favored by consumers because they can break the technical barriers and price monopoly. On the other hand, the uneven quality of the Shanzhai products also causes consumers to suffer. For the cottage phenomenon, experts pointed out that its appearance was not accidental. Shanzhai enterprises generally adopt low-cost labor costs and adopt imitation methods to produce low-value-added products so as to quickly seize the market. This process is often accompanied by intellectual property disputes. After some Shanzhai enterprises quickly occupy the market at low prices, in order to get a long-term development, transformation and technological innovation should be put on the agenda of enterprise development.

Perhaps in the eyes of many foreigners, China’s “shanzhai culture” is incomprehensible and difficult to identify, but the phenomenon of the shanzhai is indeed an objective reality in the process of Chinese science and technology and economic development, and it affects the daily lives of Chinese and even foreigners. life. It can be a transitional stage in the growth of a business. It can be a temporary choice of low purchasing power. However, for the Chinese manufacturing industry, we cannot concentrate on how to imitate other people's successful products. We should only spend a lot of time thinking about innovative products and innovative fields, and create our own brand, which is the highest pursuit.