Transplanting the functions of radios to mobile phones is not new. With the increasing demand of consumers for multi-function devices built into various applications in mobile phones, mobile phones have continuously integrated digital cameras, video, MP3 players, FM radios, and interactive games. And other features. With regard to FM Tuner's market view and the difference in product development and positioning, FM Tuner suppliers have demonstrated their survival by seeking common ground while reserving differences.
Lower prices are bullish on the market Currently in the mobile FM Tuner market, suppliers include Philips, Silicon Laboratories, and ROHM. They expressed different views on the future market trend of mobile FM Tuner.
Li Haohao, marketing manager of mobile phone and personal mobile communication division of Philips Semiconductors Greater China, said with optimism that in 2006, the global market share of radio-enabled mobile phones will be about 24% to 25%, and by 2008 it will grow to 45. %. In the Chinese market, it is expected that 15% of mobile phones will have radio functions in 2006, and the future growth prospects will be faster. The main reasons are: First, the global music mobile phone market has grown rapidly since 2005, and many mobile phones are Listening to headphones and listening to music led to a corresponding increase in the demand for radio functions. Second, the number of manufacturers offering radio chips has generally increased, which has led to a reduction in the cost of chips. As a result, there will be more and more mobile phones with radio functions.
“More and more manufacturers are interested in integrating FM radio into various portable devices, and it is expected that as many as one billion devices will provide this function by 2008.†Wade Gillham, marketing manager for radio products at Silicon Laboratories, said, “Mobile phones account for this The proportion of figures has increased from about 25 percent in 2005 to more than one-third."
Zhang Chenliang, head of the ROHM office in Beijing, told the China Electronics News reporter that the market share of mobile phone FM Tuner in China is still less than 20%, because the main consideration for FM reception is foreign brands, and the Chinese market will spend most of the time due to cost considerations. Receive and infrared functions are removed. However, with the decline in the price of FM receiver ICs, plus it is a very practical function, I believe this market will gradually increase.
There are successful entrants, there are stunned withdrawing, there are some manufacturers such as SANYO forced by market competition, price decline and its own design and other technical reasons, has gradually faded out of this product's market competition. The new growth space brought about by the market's bullishness has also allowed competitors of the same stage to continue to strengthen their product competitiveness.
The degree of integration and convenience become the key The FM Tuner technology in the current market is very mature. The FM Tuner solutions launched by various companies are single-chip solutions, but the number of peripheral devices is different, and some companies have fewer peripheral devices and some more. The requirement of FM Tuner for mobile phones is that the control is convenient, the performance is stable, and the sensitivity is high. How to achieve high integration and convenient control, and the reasonable price is the focus of the next competition.
Both Silicon Laboratories and Philips believe that integration is an inevitable trend in the future. "In order to adapt to the trend towards smaller portable products and increased application market, it becomes extremely important to provide more compact and highly integrated solutions," said Wade Gillham, marketing manager of radio products at Silicon Laboratories. In order to adapt to this position, Silicon Laboratories has designed the industry's smallest and most highly integrated FM radio solution, the Si470x family.
According to Wade Gillham, the traditional solution requires up to 30 components. The Si470x series requires only one power supply bypass capacitor to provide full FM radio function from the antenna input to the audio output, and the entire design occupies an area of ​​the circuit board. Less than 20 square millimeters. And, the advantage is that other solutions all use analog architecture. The Si470x chip uses Silicon Laboratories' patented microcontroller embedded processing technology and low-IF architecture. This architecture can provide strong frequency selectivity and receive sensitivity, so it can Reduce interference and improve reception. The Si470x family is suitable for cell phones, stand-alone FM radios, MP3s, PDAs, and other portable audio devices that require low power consumption and compact size, and have been sold in millions since its launch. Currently, Samsung Electronics has adopted the Si4700 FM radio chip for a variety of mobile phones and MP3 platforms. Amoi also uses the Si4700 FM radio chip for a variety of new mobile platforms.
"In the future, the size of FM Tuner chips will become smaller and smaller, and external components will become smaller and smaller. The improvement of technology will be reflected in SNR Ratio, stereo and linearity, etc." Li Xiaohao said, "For FM Tuner single-chip solution This is a dilemma for high integration and good technical specifications. Philips has plans in this area, and our future solutions do not require external components.†On the other hand, FM Tuner chips will continue to integrate other functions. Li Xiaohao pointed out that Philips' future products will consider developing to combo and will take into account Bluetooth+FM, or MP3+FM and DAB solutions. At present, the top six foreign mobile phone manufacturers use Philips FM Tuner, China's first-tier manufacturers have also been adopted, Philips FM Tuner chip in the world about 8 percent market share.
ROHM is a fan of FM Tuner chips and peripheral device integration solutions. Zhang Chenliang believes that this can better tune the mobile phone FM effect. He said that although some companies' plans say that there are fewer peripheral devices, it is far more than they recommend that external devices be better tuned for mobile phone FM effects. ROHM currently has more than 30 peripheral devices, including discrete devices such as DI, TR, resistors, capacitors, inductors, and TCs. If the customer does according to this recommendation scheme, the radio effect can be tuned better, and ROHM has a full-time engineer to provide technical support to the customer. At present, ROHM's FM Tuner has been applied in South Korea's SK, China's Haier and UT Starcom and other products, and ROHM is not only for the mobile phone market, the market for MP3/MP4 is also being promoted, the existing projects of the Patriots are in use.
The customer's consideration of the FM Tuner chip is multi-faceted. The market's consideration of the high level of integration and ease of control, as well as the consideration of cost and supply factors, determines how the next layout of the market will be divided.
Lower prices are bullish on the market Currently in the mobile FM Tuner market, suppliers include Philips, Silicon Laboratories, and ROHM. They expressed different views on the future market trend of mobile FM Tuner.
Li Haohao, marketing manager of mobile phone and personal mobile communication division of Philips Semiconductors Greater China, said with optimism that in 2006, the global market share of radio-enabled mobile phones will be about 24% to 25%, and by 2008 it will grow to 45. %. In the Chinese market, it is expected that 15% of mobile phones will have radio functions in 2006, and the future growth prospects will be faster. The main reasons are: First, the global music mobile phone market has grown rapidly since 2005, and many mobile phones are Listening to headphones and listening to music led to a corresponding increase in the demand for radio functions. Second, the number of manufacturers offering radio chips has generally increased, which has led to a reduction in the cost of chips. As a result, there will be more and more mobile phones with radio functions.
“More and more manufacturers are interested in integrating FM radio into various portable devices, and it is expected that as many as one billion devices will provide this function by 2008.†Wade Gillham, marketing manager for radio products at Silicon Laboratories, said, “Mobile phones account for this The proportion of figures has increased from about 25 percent in 2005 to more than one-third."
Zhang Chenliang, head of the ROHM office in Beijing, told the China Electronics News reporter that the market share of mobile phone FM Tuner in China is still less than 20%, because the main consideration for FM reception is foreign brands, and the Chinese market will spend most of the time due to cost considerations. Receive and infrared functions are removed. However, with the decline in the price of FM receiver ICs, plus it is a very practical function, I believe this market will gradually increase.
There are successful entrants, there are stunned withdrawing, there are some manufacturers such as SANYO forced by market competition, price decline and its own design and other technical reasons, has gradually faded out of this product's market competition. The new growth space brought about by the market's bullishness has also allowed competitors of the same stage to continue to strengthen their product competitiveness.
The degree of integration and convenience become the key The FM Tuner technology in the current market is very mature. The FM Tuner solutions launched by various companies are single-chip solutions, but the number of peripheral devices is different, and some companies have fewer peripheral devices and some more. The requirement of FM Tuner for mobile phones is that the control is convenient, the performance is stable, and the sensitivity is high. How to achieve high integration and convenient control, and the reasonable price is the focus of the next competition.
Both Silicon Laboratories and Philips believe that integration is an inevitable trend in the future. "In order to adapt to the trend towards smaller portable products and increased application market, it becomes extremely important to provide more compact and highly integrated solutions," said Wade Gillham, marketing manager of radio products at Silicon Laboratories. In order to adapt to this position, Silicon Laboratories has designed the industry's smallest and most highly integrated FM radio solution, the Si470x family.
According to Wade Gillham, the traditional solution requires up to 30 components. The Si470x series requires only one power supply bypass capacitor to provide full FM radio function from the antenna input to the audio output, and the entire design occupies an area of ​​the circuit board. Less than 20 square millimeters. And, the advantage is that other solutions all use analog architecture. The Si470x chip uses Silicon Laboratories' patented microcontroller embedded processing technology and low-IF architecture. This architecture can provide strong frequency selectivity and receive sensitivity, so it can Reduce interference and improve reception. The Si470x family is suitable for cell phones, stand-alone FM radios, MP3s, PDAs, and other portable audio devices that require low power consumption and compact size, and have been sold in millions since its launch. Currently, Samsung Electronics has adopted the Si4700 FM radio chip for a variety of mobile phones and MP3 platforms. Amoi also uses the Si4700 FM radio chip for a variety of new mobile platforms.
"In the future, the size of FM Tuner chips will become smaller and smaller, and external components will become smaller and smaller. The improvement of technology will be reflected in SNR Ratio, stereo and linearity, etc." Li Xiaohao said, "For FM Tuner single-chip solution This is a dilemma for high integration and good technical specifications. Philips has plans in this area, and our future solutions do not require external components.†On the other hand, FM Tuner chips will continue to integrate other functions. Li Xiaohao pointed out that Philips' future products will consider developing to combo and will take into account Bluetooth+FM, or MP3+FM and DAB solutions. At present, the top six foreign mobile phone manufacturers use Philips FM Tuner, China's first-tier manufacturers have also been adopted, Philips FM Tuner chip in the world about 8 percent market share.
ROHM is a fan of FM Tuner chips and peripheral device integration solutions. Zhang Chenliang believes that this can better tune the mobile phone FM effect. He said that although some companies' plans say that there are fewer peripheral devices, it is far more than they recommend that external devices be better tuned for mobile phone FM effects. ROHM currently has more than 30 peripheral devices, including discrete devices such as DI, TR, resistors, capacitors, inductors, and TCs. If the customer does according to this recommendation scheme, the radio effect can be tuned better, and ROHM has a full-time engineer to provide technical support to the customer. At present, ROHM's FM Tuner has been applied in South Korea's SK, China's Haier and UT Starcom and other products, and ROHM is not only for the mobile phone market, the market for MP3/MP4 is also being promoted, the existing projects of the Patriots are in use.
The customer's consideration of the FM Tuner chip is multi-faceted. The market's consideration of the high level of integration and ease of control, as well as the consideration of cost and supply factors, determines how the next layout of the market will be divided.
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